The story of Faygo, Detroit’s beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Out of more than 40 bottlers in Detroit’s "pop alley," Faygo became the last one standing. Michigan Notable Book author, Joe Grimm carefully measures out the ingredients of a successful beverage company found in dicey times in a boom-and-bust town. Take a large cup of family, a pinch of innovation, carbonate it with nostalgia and a rambunctious rainbow of flavors and you have Faygo pop. Yes, we call it pop, despite the industry’s plea for a more grown-up name. Faygo is the story of a pop, a people, and a place.
This is a complimentary event: $0
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DateFriday, March 5, 2021
4:00 PM EST - 5:00 PM EST