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Faygo event with Joe Grimm

The story of Faygo, Detroit’s beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Out of more than 40 bottlers in Detroit’s "pop alley," Faygo became the last one standing. Michigan Notable Book author, Joe Grimm carefully measures out the ingredients of a successful beverage company found in dicey times in a boom-and-bust town. Take a large cup of family, a pinch of innovation, carbonate it with nostalgia and a rambunctious rainbow of flavors and you have Faygo pop. Yes, we call it pop, despite the industry’s plea for a more grown-up name. Faygo is the story of a pop, a people, and a place.

This is a complimentary event: $0
This event is free; however, preregistration is required. Click on the ‘Buy Now’ button at the upper right corner to register today. Upon registration, you will receive a confirmation email that will include the link to the Zoom presentation. If you have any questions or need assistance with your registration, please contact us via email culturalcenter@macomb.edu with the subject line: Deliciously Michigan and a staff member will contact you during regular business hours.

Friday, March 5, 2021
4:00 PM EST - 5:00 PM EST
Albert L. Lorenzo Cultural Center at Macomb Community College
More Information


The Faygo Book

Joe Grimm

The story behind Faygo, a Detroit soft drink company since 1907.

Published: October 2018
ISBN: 9780814345856
Published: October 2018
ISBN: 9780814345863