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The Faygo Book: Book Signing with Author Joe Grimm

The Faygo Book is the social history of a company that has forged a bond with a city and its residents for more than a century. The story of Faygo, Detroit’s beloved soda pop, begins over a hundred years ago with brothers Ben and Perry Feigenson who took a risk and launched their business in the middle of the 1907 global financial meltdown. It was an improbable idea, but Faygo stood the test of time.

A lifelong Detroit-area resident and twenty-five-year veteran of the Detroit Free Press, Joe Grimm is a Michigan State University journalism professor. His favorite Faygo flavor is Rock & Rye. The Faygo Book is on sale in the Museum Shop.

Thursday, December 27, 2018
2:00pm - 4:00pm
Detroit Institute of Arts
in the Museum Shop
5200 Woodward Ave.
Detroit MI
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The Faygo Book

Joe Grimm

The story behind Faygo, a Detroit soft drink company since 1907.

Published: October 2018
ISBN: 9780814345856
Published: October 2018
ISBN: 9780814345863